Tour Guide Wines

New Look, Same Great Experience

About Us

Here at Tour Guide Wines, we believe wine is an adventure. It’s a clever way to transport yourself with one sniff and sip to a tucked away corner of the earth to absorb and feel the air, land, water, and elements of a particularly special place, no airfare required.

So where do you want your next adventure to take you?

With Tour Guide Wines, our goal is to give you a simple, straightforward, and fun way to discover high quality wines, perfectly priced for daily enjoyment because, in our humble opinion, wine shouldn’t be complicated. As part of your journey with us, we take the stress out of searching for delicious bottlings by curating a diverse selection of wines, many of which are organic and sulfite-free. And if you happen to take a detour along the way, our team of trusty wine aficionados are here to help you navigate to wherever you want to go next.

Let’s enjoy the ride, together.

Questions about Tour Guide Wines? Read our FAQ.

Our Roots (pun intended)

Tour Guide Wines is the brainchild of WX Brands (formerly Winery Exchange). WX has been making wine, beer and spirits that people love for more than 20 years. We’ve logged countless hours walking vineyards, filling barrels and, more importantly, tasting, so we can offer you wines that we think are fabulous.

Our Brands

Our portfolio includes award-winning wines from some of the leading vineyards and winemakers around the world.

Our Mantra(s)

Life is an adventure, and so is wine, so take chances and try everything

Wine doesn't have to be expensive to be absolutely delicious

Swirl, sniff, sip, spit, or just enjoy wine however it feels right to you 

Wine, like stories, should be shared with those who spark laughter and conversation

Our Tasting Rooms

In California? Come visit! Tour Guide Wines Club members enjoy the amazing benefit of 15% off wine & merchandise and complimentary tastings for 2 at our tasting rooms in Paso Robles and San Luis Obispo. Come check us out!